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Strategic Business Development

Delivering sales growth in the current business environment is challenging for many organisations. Prospects are harder to reach, buying processes are more complex and sales cycles are longer. Winning business in this environment requires experience, insight and a solid commercial framework.

Sales CycleDefine each stage of the sales cycle to make it easier to assess the sales pipeline and see where deals are getting stuck. Typically, the cycle involves 7 stages; prospecting, contacting, qualifying, pitching, handling objections, closing, following up.
Value PropositionDevelop a compelling value proposition that clearly states the value you provide to customers and what differentiates you from your competitors.
Sales ProcessCreate a buyer-focused sales process that reflects your customer's needs & buying processes.
ProspectingDefine your Ideal Customer Profile (ICP) to determine which organisations benefit most from your product or service. The ICP will help to focus future prospecting activities, shorten the sales cycle and increase customer lifetime value.
Web SiteOrganize your web site so that it supports your sales team and helps prospective customers access the information & resources they need to move forward in their decision making process.
CRMOptimise your CRM software so that it supports the sales process and enables more effective management of the sales pipeline & forecast accuracy.
ProposalsDevelop an efficient process for producing high quality, more successful proposals faster.


If you are interested in discussing opportunities for sales growth in your business, please provide business contact details below.

B2B SalesPro
51 Bracken Road, Sandyford Industrial Estate, Dublin 18, Ireland.